Looking around at the way philanthropy has been presented in various articles, books, and conference speeches, I keep noticing two different approaches to social change:
The “Just Do It!” Approach: In this approach, you miss 100% of the shots you don’t take. So why not take a bunch of shots at once, learn from the failures, get up, and try to do it again? This approach has the catchphrase “innovation” and it emphasizes lofty goals (end world hunger now!), trial-and-error, and going big or going home. I see this approach being personified by an organization like “The Case Foundation”, or in an article like “It’s Time to Be Fearless”.
The “Study Everything Before Doing Anything” Approach: In this approach, you have to look both ways before crossing the street. You can’t just run off and expect to solve the social problem without putting in a bunch of time to understand it first. This approach has the catchphrase “measurement” and emphasizes academia, careful analysis, and spending a lot of time thinking before rolling out some specifically targeted action. I see this approach being personified by an organization like GiveWell, or in an article like “Six Theories of Change Pitfalls to Avoid”.